Founded in 1994 by François Nars, a photographer and makeup artist, the brand has quickly become a staple within the beauty industry.
After first entering the Indian market at Shoppers Stop and Sephora, both online and in select stores, Nars has announced plans to open a free-standing boutique in the country next month.Many global beauty brands have started to turn their focus to India, a fast-growing beauty market valued at $16.5 billion and predicted to grow 11.5 percent to $18.4 billion by 2026, according to Euromonitor International.India is a high priority for parent company Shiseido, which also owns Drunk Elephant and Clé de Peau Beauté.The store will open at the Select CityWalk shopping centre in the cosmopolitan hub of New Delhi. It will feature visuals photographed by brand founder François Nars and is designed in partnership with Fabien Baron of New York design firm Baron & Baron.
NARS’ approach to makeup has always been centered around artistry, creativity, and a no-rules philosophy. What sets NARS apart in the saturated beauty space is our commitment to encouraging experimentation. Consumers can count on NARS Artists for recommendations and guidance that support their unique needs and desires. said Ms Barbara Calcagni, the Global Brand President