The inspiration behind PadMan, Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads, initiated a #PadManchallenge on social media. In the challenge, one has to click a photo with a sanitary pad and share it on social media and tag other people who you want to take up the challenge next. Arunachalam shared his photo holding a pad on his Twitter handle and challenged the cast of the film, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna to do the same.
Taking up the challenge, Twinkle aka Mrs. Funnybones shared her photo with a pad and challenged Aamir Khan and Shabana Azmi next. She wrote, “Thank you for tagging me @murugaofficial. Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am Challenging @aamir_khan @AzmiShabana.”
Being a sport that he is, Aamir didn’t take much time in sharing his photo with a pad. He tagged Amitabh Bachchan, Shah Rukh Khan, and Salman Khan to take up the challenge next and we await the three superstars to share their pictures soon.
With PadMan, Akshay and Twinkle wish to break the taboo about menstruation in the country and spread awareness about the importance of menstrual hygiene. The film which was earlier scheduled to release along with Padmavaat on January 25 will now hit the theaters on February 9.