Celebrity Brands launched in 2018

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Apart from excelling in their professions, many of our favourite celebrities have tried their hands on entrepreneurship this year. Here are some of the top launches.

1 HOUSE OF PATAUDI – SAIF ALI KHAN.

The nawab of bollywood launched his ethnic wear brand in collaboration with the Flipkart owned fashion platform Myntra. House of Pataudi, promises to bring the essence of Royal style in its ensembles. The brand aims at bringing ethnic wear back to daily fashion rather than just keeping it stacked up for occasions .The product range includes Kurta’s , sherwani’s, Nehru jackets available exclusively on Myntra and jabong.
https://www.jabong.com/house-of-pataudi

2 PROWL – TIGER SHROFF

Prowl is an active lifestyle brand created and owned by tiger Shroff and
mojostar which is a agency that specialises in creating celebrity brands. Prowl targets the youngsters of age group 18 – 25 years. The brand aims to provide a classy yet functional range of clothing as well as accessories.
https://www.prowlactive.com/

3 STAR STRUCK –SUNNY LEONE

The diva has started her own cosmetic line this year. The product range
includes lipsticks, liners, lip glosses, mascaras, highlighters ,eyeliners among other products.”The texture and feel was very important to me because as a woman that means everything when wearing lipsticks and glosses and lip liner. My product is all vegan and not tested on animals. StarStruck is a brand I think any woman can wear and the colours I have chosen for this first round are very well rounded for any skin type or colour” says the actress.
https://suncitystore.com/collections/star-struck-by-sunny-leone

4 ONE 8 – VIRAT KOHLI

The hearthrobe cricketer inked the deal for his clothing line with Puma back in2017,but this year he launched sneakers too. Initially the sneakers rocked the show but just few days later formal shoes were also launched.The authenticity and passion of the star are perfectly represented by the brands motto “Come Out and Play”
https://in.puma.com/one8.html#page=1

Writen by Divanshi Monga

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