Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
The Pantone Color Institute™
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
A reassuring presence instilling calm, confidence, and connection
Tapping into sight, sound, smell, taste, and texture Pantone makes PANTONE 19-4052 Classic Blue the first multi-sensory Color of the Year in the company’s history.
Pantone, a provider of professional color language standards and digital solutions, and X-Rite Incorporated announced PANTONE 19-4052, Classic Blue, as the Pantone® Color of the Year for 2020; a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking. PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.
The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer. – Laurie Pressman, Vice President of the Pantone Color Institute.
OVER THE YEARS
PANTONE COLOUR CODE:
2020: The classic blue – universal favourite
2019: Living coral – vibrant yet mellow
2018: Ultra violet – provocative and thoughtful
2017: Greenery – revive, restore and renew
2016: Rose quartz & serenity – reassurance and security