Brand Story- The Latest in Fashion KAZO

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Laden in impeccable design, KAZO – women’s fast fashion brand is set to bridge the gap between changing trends and premium occasion wear by mingling them into a brand with attire that expresses uniqueness, dynamism and a vibrant personality.

Founded by Deepak Aggarwal, CEO and Managing Director, the brand began its journey in 2007. A striking collection amidst the Kazo multiverse remains the widely loved Disney collection. Offering something for everyone, the capsule embodies fun and exciting style while exemplifying the inner child within all.

With a design studio based in Milan, KAZO intends to bridge the gap between everchanging trends and premium occasion wear.

Here is a conversation with Deepak Aggarwal, CEO and Managing Director, KAZO

Would you please tell us about yourself and your journey, and the vision behind the brand?

I was passionate about fashion from a very young age and used my clothes to express myself. I graduated from the College Of Vocational Studies, Delhi and subsequently, I decided to drop out of my family business and start a venture of my own. Thus, in 1991 I launched a garment export house, BL International, which now caters to brands like H&M, Bestseller, and other high streets European and Indian retail houses. The vision behind KAZO was to bring a new dimension to women’s fashion in India. My export business experience helped me recognize a gap that prevailed in the Indian market; thus, by opening the first KAZO Store in 2007 in Delhi, I envisioned creating a homegrown brand that filled the gap in the Indian market affordable high-street, international fashion wear. We now have more than 170+ points across India and are expanding fast; we at KAZO ensure that the garments we design are phenomenally fashionable with a high wearability and practicality quotient.

Could you please introduce us to your family and your work life?

My family has been my most significant support in life, starting from my parents to my wife and children. They’ve always had my back and have been supportive throughout. My father has been an inspiration to me, and it’s his values and teachings have helped me run two successful businesses. My children are also part of the business; my daughter, Divya Aggarwal, has graduated from the Parsons School Of Design, New York. She is currently the Creative Director at KAZO. In contrast, my son, Siddhant Aggarwal, has recently completed his graduation from the University Of Toronto and is heading the E-Commerce Business at KAZO.

The current AW’21 collection focuses on party-wear garments featuring shimmer, bling, drapes as well as embellished apparel. The upcoming collection is the SS’22 collection doused in fresh summer hues and created with light, breathable and easy to carry fabrics. Working towards being a more sustainable brand, Kazo strives to use 80% of sustainably sourced materials by the year 2025. The brand embodies environment-friendly values through minimising waste, for instance, last year the label; upcycled by making scrunchies and face masks from leftover fabric. Kazo’s manufacturing units have solar panels installed which reduces energy consumption and promotes renewable energy making it extremely beneficial for the environment. The brand promotes equality and stands true to its values by supporting female employment. More than 55%+ of direct and indirect jobs at Kazo are fostered and created for females.

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